Recently in the Community Media Lab, I had a nice visit with
Susan Schotts of the Dexter Heritage Guild, the fundraising arm of the
Dexter Area Museum and Historical Society.
We talked about the holiday bazaar at the museum from 9 a.m.-3 p.m.
Dec. 1. Proceeds from the bazaar help fund the operating costs of the
museum. Dexter Heritage Guild members work throughout the year, creating
crafts for the event.
In addition to sharing great information about the museum and the
heritage guild, Susan also had questions for me about contacting the
media through email.
One of the main points that I shared with her is something I always
tell people: In your email or press release, tell me what you are
promoting or what you want from me in the first sentence or two. Also,
put the name of your event or community in the email headline. Make it
eye-catching so that your email stands out in a flood of what could be
30 press releases. Include .jpg pictures if you have them.
Also, include a contact name and phone number in case there are questions.
Anyone who has questions about submitting information to us, can contact me at kmurphy@heritage.com.
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